Designed By

Dana Šćepović

Dana Šćepović began her career in the beauty industry at just 18 years old, when she decided to board a ship and build her name in the world of beauty. She started as a hairstylist, perfecting her skills and gaining valuable experience, before advancing to the position of spa manager, which allowed her to specialize in the wellness and spa industry. Over more than ten years of working on the ship, Dana had the opportunity to work with clients from various cultures and countries, gaining rich international experience.

Over the years of working on ships, Dana completed specialized training in spa management in Miami, where she gained extensive knowledge in managing spa centers and providing the highest quality services. However, her ambition didn't stop at management – during her career, she decided to transition into recruitment for spa and wellness centers on ships. This move allowed her to collaborate with the most renowned global companies in the beauty and wellness industry, as well as recruit professionals from England, India, Sri Lanka, the Philippines, and other countries, focusing her attention on international standards in service delivery.

After more than 20 years of experience in the international beauty industry, Dana decided to invest her acquired knowledge and experience into founding Aesthetic Atelier – her beauty salon located in Belgrade Waterfront. The salon is her life project, where she combines everything she has learned throughout her years of work and travel around the world. At Aesthetic Atelier, Dana and her team offer services that include the latest techniques in hair extensions, permanent makeup, anti-aging treatments, and many others.

Her greatest passion, however, is hair extensions and permanent makeup, as these are the services that are closest to her heart and where she feels completely fulfilled. Dana further developed her talent and passion for hair and makeup through specialized training with Viktoria Hašimi in Milan, an expert in hair extensions, as well as with world champions Natalia and Vidana in Moscow, who are renowned for the most modern techniques in permanent makeup.